certain VICTORY

Etiquette Clothiers in Amsterdam

The new location, designed by creative director Benjamin Vergnion, covers a total area of 180 sqm (2,000 sqf) spread over two floors and offers the brand’s full collections of men’s luxury basics including socks, underwear, swimwear and shirts all made in Italy. In addition to its own brand of products, the boutique will carry a select group of curated ready-to-wear and accessory brands including: Allegri, Roda, Mi-Da, Jean Shop, Dom Vetro, Want Les Essentiels de la Vie, Hydrogen-1, Anderson’s and Miansai. The flagship also features a homeware and gifting sections including products by Assouline, Teixidors, Rani Arabella, Carl Auböck, Hector Saxe, Ex Voto, Klaar Prims, David Derksen, Skagerak, Bowers & ilkins, Geneva and Poglia & Co. Etiquette kids and baby socks will also be featured in the kids “concept” corner alongside NY native brands Atsuyo et Akiko, Oeuf, Tamar Mogendorff, Makie Clothier and other staples like Vilac, Donna Wilson, Twoolies, Scholastic and Penguin books.

The boutique is prestigiously located at 166 Willemsparkweg (WP166) and the corner of Cornelis Schuytstraat. The main entrance large Belgian bluestone steps and oversized curved wooden framed windows skillfully frame the historic 1920’s building. Pristine “Amsterdam School” expressionist style architectural details set the rhythm of the exterior façade and blend it into the local Old South landscape.